Author Name: Jason Cutter
Book Title: Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker
Are you in sales but struggling to make quota? Did you just take a sales job out of desperation but don’t think it’s the right career for you? Do you worry people will perceive you as pushy or dishonest? Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what’s really important—your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers’ trust will not only lead to happy and repeat customers but transform you from order taker to quota breaker.
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Jason Cutter has a degree in marine biology from the University of California, Santa Cruz, but his adult life has been focused on selling and helping others to sell. He has led sales teams at multiple companies, across multiple offices, and in multiple countries, including working with offshore call centers. His niche is inside sales teams driven by inbound performance marketing. Today, Jason is the host of The Sales Experience Podcast and he leads his own consulting firm, Cutter Consulting Group. Selling With Authentic Persuasion: Transforming from Order Taker to Quota Breaker is his first book.
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