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Freelance Writing for Magazines

One great way to get exposure as an author and expert in your field is to write for publications that reach your target audience. Whether you want to write purely for exposure or you want to get paid for your efforts, the following are steps to begin landing writing assignments. Start Small It’s not easy […]

6 Tips to Get the Media to Come to You

If you’re an author, you’ve no doubt hustled to get media attention for your book. That’s part of the business, and you should pat yourself on the back for the hard work you’ve accomplished promoting your work. Still, you may be wondering if your efforts are the most effective when it comes to getting the […]

Round-Up Question of the Week: Who are your favorite nonfiction authors?

Last week we asked our community on Facebook to answer this question: Who are your favorite nonfiction authors? Here’s what they had to say: Phil Ross: Joseph Wambaugh and Michael Connelly, latter-day reincarnations of James Ellroy on the always weird L.A. cop beat. / PHIL ROSS, author of the BLUE HOMBRES trilogy on MLB Latino […]

Take the “Junk” out of Direct Mail by Brian Jud

Direct mail has been given a bad reputation because of overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its Internet equivalent as spam. However, when you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most effective […]

Market Research Resources

If you’re looking for data about an industry or you want to follow current trends, following are some resources to use. Trendwatching.com – Provides monthly reports on a wide variety of consumer trends. Wikipedia – The user-generated online encyclopedia may provide some details and stats for specific industries or keyword phrases. Beware, since this is […]

Tap into the Power of “3” in Your Writing by Barbara McNichol

Our society loves “3”; we remember things in “3s”; we’ve learned it from kindergarten when we were told to hop, skip, jump and stop, look, and listen. Businesses gravitate toward “3” when they create marketing taglines. Look at these examples: Reduce, reuse, recycle (recycle guide) Buy it. Sell it. Love it. (eBay) Grace, space, pace. […]