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Am I Boring You? How to Enliven Your Nonfiction Writing by Anne Janzer

My freshman year in college, I chose my course schedule based on class titles and time slots. Early-morning sessions lost out to late-morning or afternoon alternatives. After a few problems (don’t ask about calculus), I realized the professor might be the most important factor. By asking around, it was easy to discover who the good […]

Streamline Your Online Presence and Gain More Time to Write by Joey Garcia

It’s rare to find an author who is passionate about shepherding her or his book into the marketplace. When I speak to writer’s groups about book publicity, authors lament their responsibility for the business side of things. Most wish someone else would manage their publicity or online presence for them. If you’re an author who […]

Electronic Newsletters and Email Marketing

Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while. Tips for Email Marketing Success Add a sign-up box in the header or sidebar across all pages of your site. Give away a great incentive for […]

How to Produce and Distribute Audiobooks

Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]

Amazon Author Central: Steps to Maximize Your Account

Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]

Expert Round-Up: Amazon Marketing Tips

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! PATRICK SCHWERDTFEGER The beauty of doing a “launch” on Amazon (such as a 4-day Kindle sale for $0.99 or even free) is that it gets your book in the […]