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How Authors Can Work Together to Promote Their Books by Nicolas Walker

Cross-promotion between authors, at first glance, doesn’t seem like the most brilliant idea, does it? After all, they are competing in the same market selling their products to the same consumers. So, how can two authors working together be beneficial? Is it possible for two competitors to collaborate and ensure that they both get an […]

How to Create Workbooks

Workbooks can be a wonderful addition to your offerings because they often have a higher perceived value than even a standard hardcover or paperback book. There is something about the idea of having to fill in worksheets and do the exercises that makes us willing to spend more money on a workbook. While a typical […]

How to Set Up an Author Business by Mike Kowis, Esq.

I recently gave a talk to a local writer’s group about the process of self-publishing a book, which includes setting up an author business.  Afterwards, the group leader thanked me for sharing the “business side” of being an author.  While I appreciated her kind gesture, it struck me as odd because I think of an […]

How to Use Your Reviews and Excerpts by Carolyn Howard-Johnson

When Stephanie highlighted the importance of endorsements for writers it occurred to me that I could share a couple excerpts from the third in my multi award-winning HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a […]

Author Brand-Building Checklist

Author Brand-Building Checklist What are your core values? In other words, what is important to you in how you run your business and present it to the world? (Remember, authors are entrepreneurs.) How do you want your brand to make people feel? (i.e., strong, empowered, happy, grateful, healthy, hopeful, etc.) What kind of tone do […]

Round-Up Question of the Week: What is your favorite charitable cause?

Last week we asked our community on Facebook to answer this question: What is your favorite charitable cause? Here’s what they had to say: Jen Doeden Weer: The Drawer’s mission is to provide warmth and dignity to the homeless and underprivileged through new socks and underwear. Both are among the most needed and the least […]