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Electronic Newsletters and Email Marketing

Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while. Tips for Email Marketing Success Add a sign-up box in the header or sidebar across all pages of your site. Give away a great incentive for […]

How to Produce and Distribute Audiobooks

Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]

Amazon Author Central: Steps to Maximize Your Account

Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]

Expert Round-Up: Amazon Marketing Tips

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! PATRICK SCHWERDTFEGER The beauty of doing a “launch” on Amazon (such as a 4-day Kindle sale for $0.99 or even free) is that it gets your book in the […]

Publishing with a Small (Traditional) or University Press: When it Might be Right for You and Your Book by Lisa Romeo

This is a guest post by Lisa Romeo. If we’re gut honest about it, we all have that same dream, right? The one about a major New York City powerhouse publishing our book and their marketing department deciding our book will get a big promotional push. That our book will be reviewed (positively, of course!) […]

How to Reach Non-Retail Buyers by Brian Jud

Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]