For a fresh marketing plug, go to your blog and pin all past posts onto boards on Pinterest. Make sure to give the boards keyword-rich titles (like “Tips for Tax Season” or “Quick and Easy Healthy Food Recipes Kids Like”), and include the title of each blog post with the pinned photo to make it easier for pinners to find.
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How to Produce and Distribute Audiobooks
Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]
Amazon Author Central: Steps to Maximize Your Account
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Expert Round-Up: Amazon Marketing Tips
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! PATRICK SCHWERDTFEGER The beauty of doing a “launch” on Amazon (such as a 4-day Kindle sale for $0.99 or even free) is that it gets your book in the […]
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Author Name: Sandra Wendel Book Title: Farewell: Vital End-of-Life Questions and Candid Answers from a Leading Palliative and Hospice Physician Synopsis Being present at the bedside—and even at the moment of death—can become an experience embedded in the minds and souls of family members for generations. It is a deeply emotional time, one of relief and sadness. […]
How to Produce and Distribute Audiobooks
Audiobooks were once delivered on cassette tapes, and then later in CD boxed sets. They were expensive. There were local retailers who would sometimes allow you rent them just like videos on VHS tapes (remember those?). And then CDs went the way of vinyl records and have since become decorative coasters. Today the largest retailer […]
Amazon Author Central: Steps to Maximize Your Account
Amazon’s Author Central is an essential tool for managing your books and author information on the site. Every author should take full advantage of the free service because it allows you to update content on your book page, keep author bio information up to date, see your sales data, and more. Both print and Kindle-only […]
Expert Round-Up: Amazon Marketing Tips
Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! PATRICK SCHWERDTFEGER The beauty of doing a “launch” on Amazon (such as a 4-day Kindle sale for $0.99 or even free) is that it gets your book in the […]
This is a guest post by Lisa Romeo. If we’re gut honest about it, we all have that same dream, right? The one about a major New York City powerhouse publishing our book and their marketing department deciding our book will get a big promotional push. That our book will be reviewed (positively, of course!) […]
How to Reach Non-Retail Buyers by Brian Jud
Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]
How to Carve Out Time for Book Marketing
We recently reached out to authors to find out how they carve out time for book marketing. Here’s what they had to say: Tanya Williams I launched a book in March which was a best seller on Amazon. The best way is to schedule time in your calendar and commit to it. Without action nothing […]
