Event Date: May 11, 2022 | Time: 10AM PT / 1PM ETAllison Lane - Why Publishers Want You to Hire a Publicist and Why You Don't Have to

Join us as Allison Lane speaks on the topic: Why Publishers Want You to Hire a Publicist and Why You Don’t Have to.

About Allison Lane

Allison Lane is an editor and author strategy coach with 25 years of experience marketing global brands. In 2019 she turned her marketing expertise to helping nonfiction authors develop their books, craft crucial and captivating book proposals, submission packages, and marketing plans. Allison’s mission is to help advocates, experts, and entrepreneurs who have a book that needs to be born and a message that the world needs. She runs the Creative Non-Fiction Community on Facebook where she shares insights and resources about craft, publishing, and marketing for writers. Find out more at AllisonLaneLiterary.com.

Join us here on May 11, 2022 at 10AM PT / 1PM ET

Watch the live broadcast on our Facebook group or on our YouTube Channel, or catch the recording later. See you there!

Find the video and show notes below.


Get the interview transcript here.

Links in This Episode


  • The relationship between marketing and publicity.
  • Why publicity is your job, whether you are traditionally published or self-published.
  • What you’ll need to work with a publicist if you decide to hire one.

Show Notes

3:02    The relationship between marketing and publicity.

3:30    “Earned media coverage” and how to use it to your benefit.

5:52    Understanding that you are your own brand.
8:22    What working with a publicist looks like.

10:50  Be your own publicist (and how to put together your author-speaker package).

14:52  What marketing and publicity looks like as part of a traditional publishing contract.

16:48  Being ready to merchandise your work.

Allison Lane Quotes from the Interview

That publicist, whoever it is in house at a publisher or whoever you hire, or yourself (to be most efficient), you have to give them the assets, the tools, the ingredients, so they can do their job. Publicity is their specialty and they do it incredibly well.
–Allison Lane

We are the ultimate do it yourselfers Poof, there’s a book. Poof, you can do your own marketing and publicity.
–Allison Lane

You need your three photos of yourself, and then your bio. And you’ll need a website and your social media presence. Then you’ll need the questions you want to be asked that will you give that to your publicist if you want to hire them.
–Allison Lane

When the journalist says I’d love to interview you, what questions should I ask you? Are you ready for that? You’ll want the angles and the stories that you’d want to pitch. Not, hey, I think you should cover my book. But why is your message relevant?
–Allison Lane

I think the most important thing is that you have to be ready to merchandise your work, whatever it is. So if you’re speaking somewhere, make sure that someone takes a picture of you showing the environment that you’re in.
–Allison Lane