Joanna McCall - Top Media No Nos and Gaining Confidence as an Expert

Event Date: July 13, 2022 | Time: 10AM PT / 1PM ET

Join us as Joanne McCall speaks on the topic: Top Media No Nos and Gaining Confidence as an Expert.

About Joanne McCall

Joanne McCall is a publicist, media insider, trainer, and coach who helps influencers, nonfiction authors, and business leaders become Media Darlings, so the media calls them. As a licensed Business Master Practitioner of Neuro-Linguistic Programming (NLP) and a licensed Advanced Hypnotic Practitioner, her secret sauce is not only positioning, securing, and helping authors to capture media attention and deliver compelling interviews while creating and developing their own media empire, but also helping them enjoy the process. On a first-name basis with hundreds of top-rung producers, editors, writers, and journalists, Joanne secures coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, Geneen Roth, Dr. Donna Stoneham, The Deepak Chopra Center for Wellbeing, the co-founder of Neuro-Linguistic Programming (NLP), Dr. Richard Bandler, and many others. She is the author of Media Darling: Shine Through Every Interview. www.joannemccall.com

Join us here on July 13, 2022 at 10AM PT / 1PM ET

Watch the live broadcast on our Facebook group or on our YouTube Channel, or catch the recording below. See you there!

 TRANSCRIPT

 Get the interview transcript here.

 

LINKS IN THIS EPISODE

 

 HIGHLIGHTS

  • When is the right time to start marketing.
  • There are three main areas of media.
  • It’s all about being able to present yourself in a way where you just come across as believable and credible. 
  • What is the inner and outer game of media.
  • How to use NLP and hypnotic practices for media.
  • How to do interviews without fear.

 

SHOW NOTES

3:15 The truth is the time to start with your marketing, your PR, and your publicity is at the time you have the idea for the book. 

4:08 When it comes to media, there really are three main areas to keep in mind. And if you know these three main areas, it will help you to define everything that you’re doing. 

13:01 How to present yourself in a way where you just come across as believable and credible.

13:15 The outer game of media is the game we’re all pretty familiar with. I want to be in the New York Times, I want to do this podcast, it’s your whole list of where you want to be and what you want to do. The inner game is more about mindset. And I don’t think a lot of people spend much time with that. But it’s so crucial. 

16:42 Anytime you imagine something going well, in your mind, that’s hypnosis. It’s just imagining, you know how it can be, how you want it to be, it’s also important to know where you kind of are, so you can address those things.

19:20 Imagine someone you know, who does this really well. They can stand up and they can speak in front of everybody. And when you hear them, you marvel at it so you can pretend you’re them. 

23:49 [In the NFAA Book Publicity Course] we’ll cover a lot in terms of how do you get to your key messages, how do you deliver a great interview, how do you launch an interview. That first minute is so essential. I can tell you that the first minute does a couple of things. It tells everyone in the audience if they’re going to listen to the second question and your answer or if they’re going to click off. And it also tells the host where they’re going to go next in the interview.

 

JOANNE MCCALL QUOTES FROM THE INTERVIEW

Borrowed media really is another word for social media. Someone else owns the platforms, you have accounts that you can promote through.

Joanne McCall

You start with your you mediathen when you get that into place, your branding, what your vision is, what your key messages are and what you want to be in the world, and what you want people to know about you, then you can begin writing pieces and amplifying that through borrowed media or social media.”

Joanne McCall

If you’re procrastinating usually it’s fear, some kind of fear that’s going on, that has to be addressed.

Joanne McCall

I’m a big believer in mock interviews or practice interviews. So before you go on and start doing any kind of interviews on camera, it’s great to do this, you practice your makeup too. 

Joanne McCall

The outer game of media is the game we’re all pretty familiar with…The inner game is more about mindset. And I don’t think a lot of people spend much time with that. But it’s so crucial.

Joanne McCall

People need to smile more but they get on and they look really serious. Now if it’s a serious topic, you don’t want to be laughing all the way through it. I mean, there’s an appropriate and an inappropriate way.

Joanne McCall

If you have a four minute on camera interview, that’s very different from the 60-minute podcast interview, and how you respond. So you might have a really short answer, sound bites in that four minutes, but in the longer interview, you can get into actual stories. 

Joanne McCall

The first minute [of an interview] does a couple of things. It tells everyone in the audience if they’re going to listen to the second question… or if they’re going to click off. And it also tells the host where they’re going to go next in the interview.

Joanne McCall