Do you want to leverage speaking for book sales and/or revenue?
This course is for you!
welcome to the
PROFESSIONAL SPEAKING COURSE FOR AUTHORS
Learn how to locate speaking opportunities, develop speaking topics, pitch yourself as a professional speaker, and deliver presentations like a pro.
FACT: Speakers sell books.
If you want to leverage speaking to sell more books or break into paid speaking (or both!), this course delivers everything you need to know to get started right away.
Join us for a COMPREHENSIVE ONLINE COURSE
EACH RECORDED LESSON IS JAM PACKED WITH VALUE
During week 1, you will learn how to:
- Choose speaking topics that appeal to your target audience.
- Craft compelling titles and descriptions for your presentations.
- Outline a new presentation and fill it with interesting content.
- Create captivating slides that follow speaking industry standards.
- Develop your speaking skills using proven methods.
- Overcome your nerves and dazzle audiences of all sizes (really!).
- Setup your website to attract speaking opportunities.
- Create a speaker sheet and presentation sheets.
During week 2, you will learn how to:
- Understand the differences between free and paid speaking.
- Choose the best venues for your speaking topics and goals: corporations, nonprofits, trade associations, schools, service groups, and more.
- Locate and pitch TEDx talk opportunities.
- Determine your speaking fees based on key factors.
- Negotiate fees, travel expenses, and other essential contract details.
- Boost revenue with bundles, add-ons, and up-sells.
- Craft and send your speaker pitch to event planners.
- Know what questions to ask when you receive a speaking opportunity
During week 3, you will learn how to:
- Be a guest webinar presenter for organizations—free and paid.
- Ask the right questions to assess any webinar invitation you receive.
- Follow a checklist to prepare and show up like a pro.
- Acquire the right equipment (web camera, lighting, microphone).
- Host your own webinars to grow your email list, engage with your audience, sell your books, and more.
- Follow step-by-step instructions to schedule and promote your webinar.
- Use a checklist to be fully prepared and confident prior to going live.
- Leverage marketing tactics to attract speaking opportunities and corporate sponsors!
THE PROFESSIONAL SPEAKING COURSE FOR AUTHORS WILL EMPOWER YOU WITH VALUABLE SKILLS YOU CAN USE FOR YEARS TO COME
ZOOM VIDEO RECORDINGS
Each session was previously delivered live (in October 2023) using Zoom video. Upon registration, you will receive the self-study version of this course, including immediate access to all recordings and PDF copies of all slides.
COURSE HANDOUTS
You will receive more than a dozen downloadable handouts including a sample speaker contract you can use as a template, a list of equipment needed for at-home webinars, speaker intake form, and more. Available as soon as you register!
OPTIONAL WEEKLY HOMEWORK
Using the skills you’ve learned in this course, you will be invited to complete weekly homework assignments, which are completely optional. But we hope these assignments will motivate you to make progress toward reaching your goals.
meet your course instructor:
STEPHANIE CHANDLER, CEO OF THE NONFICTION AUTHORS ASSOCIATION
Dear Writers,
I’m a fellow author, both traditionally published and self-published, and founder and CEO of the Nonfiction Authors Association and Writers Conference. I also have extensive experience as a speaker. In the 1990’s (AGES ago!), I was a course developer and trainer for a software company in the Silicon Valley. It was my favorite “real job” I ever had. During my time there, I completed several speaking skills programs and received course development training. These skills have been incredibly valuable ever since!
When my first book was published in 2005, I wasn’t prepared when I was invited to speak at a business event. Speaking wasn’t part of my initial promotion plan, but quickly became a priority when I realized it was an effective way to sell books. I have since spoken at hundreds of events, both for free and for a fee. I have learned SO MANY tricks of the trade over the years. I can’t wait to share them with you!
Speaking has always been a popular topic in our author community. It has taken countless hours to develop this course. I am confident you will find it rich in content and loaded in value. I look forward to sharing this experience with you and hope you will join us!
Warm regards,
Stephanie
P.S. You will NOT deliver any speeches during this course. We are covering the nuts and bolts of building a speaking business, including many strategies to become a better speaker. There are plenty of ways you can put what you learn into action and practice your speaking skills. We’ll review those options as well!
About the Nonfiction Authors Association
Optional: Join nfaa when you enroll in the course!
The Nonfiction Authors Association is a vibrant community for experienced and aspiring writers to connect, exchange ideas, and learn how to write, publish, promote, and profit with nonfiction books.
NFAA helps writers reduce the overwhelm that comes with the publishing industry while learning to navigate the many options successfully. We aim to help you sell more books, reach more readers, and become more profitable.
Authority Membership Benefits:
Exclusive Author Advisor email sent every Friday with curated media leads, educational podcast recordings, and featured templates, checklists and reports from our massive database of member resources.
Author Brainstorm Exchange, monthly meetings held with Zoom breakout rooms where members and publishing pros connect and share ideas, challenges, and solutions.
Popular members-only Facebook group to connect with fellow members and industry pros.
Meet-the-Members program to share and interview and/or book announcement with our email list, blog, and social media community, plus get featured on NonfictionBookClub.com.
Discounts off the year-round Nonfiction Book Awards program and author toolkits,
Discounts off live and self-study courses, including the Book Publishing Master Course and Book Marketing Master Course, both with optional professional certification.
Discount off the Nonfiction Writers Conference, a virtual held entirely online since 2010.
Discounts with NFAA partners including Lulu, IngramSpark, Office Depot, Findaway Voices, and more.
Mini welcome kit mailed to U.S. members with an annual membership (international members receive a digital bonus gift).
ANNUAL AUTHORITY MEMBERSHIP RATE: $390
VIP Membership Benefits:
VIP membership includes all benefits of Authority membership plus:
FREE Platinum admission to the Nonfiction Writers Conference (online event), including all recordings and transcripts.
Monthly group round table/consulting meeting on Zoom.
All Author Toolkits, available for immediate download.
The Nonfiction Writers Conference greatest hits.
Expanded welcome kit mailed to U.S. members (international members receive a digital bonus gift).
Total added value: $1,600+
ANNUAL VIP MEMBERSHIP RATE: $790
Thought Leader Membership Benefits:
Thought Leader membership includes all benefits of Authority and VIP membership plus:
Immediate access to the Book Publishing and Book Marketing Master Courses (self-study version) and attendance in live version.
All-access pass to attend ALL live courses (including this one!).
Free entry in the Nonfiction Book Awards.
Expanded welcome kit mailed to U.S. members (international members receive a digital bonus gift).
Total added value: $6,400+
ANNUAL MEMBERSHIP RATE: $2,490
I just wanted to tell you how much I value all that you are doing with NFAA. It is one of the best investments in a membership I have ever made. I have been listening to your webinars and taking copious notes during them. One of my favorites was Revenue Stream for Authors. I am using it as a checklist for the many ways I can promote my book. It helps keep me focused. Being a first-time author was daunting enough. I didn’t realize how much time and effort it takes to promote a self-published book. NFAA has given me the tools for structuring that process. I would recommend NFAA to both the novice and seasoned author. ”
Join nfaa when you enroll in the course and get special member pricing: 33% off all courses
WHO SHOULD TAKE THE PROFESSIONAL SPEAKING COURSE FOR AUTHORS?
This course is ideal for you if you want to do any of the following:
- Leverage speaking engagements to sell more books.
- Grow and engage your audience through speaking.
- Make a difference in the world by sharing your message with more people.
- Overcome the fear of speaking in public.
- Deliver professional presentations in person and online.
- Get paid to speak. (Or not! Paid speaking isn’t for everyone, and that’s totally fine. Either way, there are many valuable lessons here for all speakers.)
Feedback from PREVIOUS STUDENTS
The Professional Speaking for Authors course was filled with helpful and detailed information to ease the process of breaking into the speaking realm. Stephanie shared personal experiences as well as those she had researched. Many thanks, Stephanie!
Excellent class for writers looking for a way to expand the reach of their book for broader audiences!
This is an awesome course. I learned so much about professional speaking for authors. It was just what I was looking for! All the classes I’ve taken with NFAA have been outstanding. That’s why I keep taking them!
Satisfaction is always 100% guaranteed.
If for any reason this course isn’t for you, notify us within the first week of purchase and receive a full refund.
SELF-STUDY COURSE
PROFESSIONAL SPEAKING COURSE FOR AUTHORS
COURSE REGISTRATION INCLUDES
- Access to three weeks of recorded training sessions with Q&A, averaging 90 minutes each
- Weekly homework assignments (optional)
- Option to join the Nonfiction Authors Association and receive member pricing (33% off)
- Downloadable handouts and other materials, including sample speaker contract
This course was previously delivered live (in October 2023) and is now available for self-study. You will receive all course materials immediately upon registration.
THE FOLLOWING HANDOUTS CAN BE DOWNLOADED AS SOON AS YOU REGISTER FOR THE COURSE!
- Checklist of Items to Take to a Speaking Engagement
- Elements of a Speaker One Sheet
- Equipment Needed for Webinars
- Feedback Form Template
- Product Order Form Template
- How to Become a Recognized Thought Leader in Your Field (Report)
- Sample Presentation Sheet
- Sample Speaker Agreement Contract
- Sample Webinar Welcome Script
- Speaker Intake Form Template
- Speaker Request Form Template for Your Website
- Webinar Process Document, Step by Step
- Zoom Webinar Setup and Tip
3-Pay Options Available at Checkout
Divide your payments over 60 days–option available in cart.
Members of the Nonfiction Authors Association: Visit your member dashboard for special discount code.
Not a member yet? You can join with course enrollment and receive the member discount instantly.
Learn how to locate speaking opportunities, develop speaking topics, pitch yourself as a professional speaker, and deliver presentations like a pro.
COURSE REGISTRATION OPTIONS
(3-PAY OPTIONS IN CART)
PROFESSIONAL SPEAKING COURSE FOR AUTHORS
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COURSE +
AUTHORITY MEMBERSHIP
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AUTHORITY MEMBERSHIP $620OR $217 X 3 PAY
COURSE +
VIP
MEMBERSHIP
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VIP
MEMBERSHIP$1,020OR $354 X 3 PAY
COURSE +
THOUGHT LEADER MEMBERSHIP
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THOUGHT LEADER MEMBERSHIP$2,490OR $647 X 4 PAY
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Please note that we do not guarantee any outcome or financial benefit for participants. Results will vary and depend in part on the effort you put into participating in the course and then implementing your marketing plans. Course benefits, dates, and times are subject to change due to unforeseen circumstances. As a reminder, you can cancel and request a full refund for any reason within the first two weeks of the course. We look forward to having you join us. Questions? Contact us here.
