A lot of effort should go into the process of preparing and launching your book. It’s an exciting time of celebration, and when you invite others to join you, it will not only be more satisfying, it will lead to book sales! Here’s a list of some of the tasks involved in your launch. Feel free to modify this to suit your needs.
PRE-LAUNCH TASKS
Write sales copy for website
Write sales copy for email
Write sales copy for affiliates (if applicable)
Write tweets and social media posts
Set up shopping cart buttons with “thank you” text
Set up discount codes (if applicable)
Create a landing page on website
Test landing page and purchase process, including product download link and email responders
Write related blog posts to promote the book, which can include excerpts and related content
Schedule blog posts to publish
Schedule social media promotions
Schedule email announcement(s) to mailing list
Reach out to affiliates/JV partners
LAUNCH DAY TASKS
Schedule the full day at your desk
Double check landing page and purchase process
Announce to social media networks if not already scheduled
Announce to online groups and forums
Send a press release (if applicable)
Send reminder emails to JV partners
Report progress on social media networks throughout the day to build momentum
Monitor email for questions/issues throughout the day
POST-LAUNCH DAY TASKS
If campaign has a special offer or expiration date, send reminders via email
Post expiration reminders to your social media networks
Be responsive to your audience—respond to email quickly
Make a list of what worked and what didn’t work so you can make adjustments for next time
If you like this blog post, you’ll love our Author Toolkit with templates, checklists and worksheets for self-publishing. Check it out!
