We either want to help them through information or inspiration, or we want to entertain people and perhaps make them think.
Considering marketing in the same way can help you, because it focuses on the other person, the customer, not on you. That serves several purposes:
- It makes you think about what they really want
- It takes the focus off you and stops you feeling self-conscious
- It will give you ideas as to what to share
- It will help you to connect with a community
Read more here.
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