Evaluate Site Navigation
Is your book page easy to find? If it’s buried or not too obvious, change your navigation so that it’s easy to locate.
Rewrite Your Sales Pages
If sales are slow, take a close look at your sales pages. Do they convey benefits to the buyer? Are they easy to read? Though long sales pages are often advocated, they aren’t the only way to capture sales. Sometimes short and sweet can get the job done. Try new sales copy and see if that makes a difference.