Tag: back of the book

How to Write Good Sales Copy for the Back of Your Book

How to Write Good Sales Copy for the Back of Your Book

When you reach for a book on the shelf at the bookstore, what’s the first thing you do? Turn it over and read the back cover to see “what it’s about,” right? The same principle applies when purchasing a book online—we all scroll down to the section titled “book description” to find out whether the […]