Tag: book titles

Developing a Good Book Title

Developing a Good Book Title

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is the best piece of advice you’d offer to an author about developing a marketable book title? JODY REIN There’s no denying it: the title you choose […]

Titling Your Book – Guest Post by Dan Poynter, the Book Futurist

Titling Your Book – Guest Post by Dan Poynter, the Book Futurist

Years ago Wendy Weiss came to one of my workshops in Santa Barbara. She had just finished a manuscript on cold calling. I asked her about the gender makeup of the audience she speaks to. She replied mostly women. Then I asked whether she liked to consult with men or women. She replied that she […]