Tag: bookstore

Hardcover or Soft? by Dan Poynter, the Book Futurist

Hardcover or Soft? by Dan Poynter, the Book Futurist

Traditionally and historically, books were manufactured in hardcover first. If they were successful, a softcover version would follow. And then sometimes a mass-market paperback a couple of years later. The traditional industry wisdom said that the three editions appealed to different segments of society. The early adopters purchased the hardcover. Most bought the softcover because […]

Assess the Market Before You Write the Book by Dan Poynter

Assess the Market Before You Write the Book by Dan Poynter

If you write it, will they come? How can you find out if your book will sell? 85% percent of the written works sent to publishers go through literary agents and start with the proposal.  One of the most important parts of the proposal is market assessment. The agent and eventually the publisher want to […]

Look Beyond the Bookstore to Sell More Books by Brian Jud

Look Beyond the Bookstore to Sell More Books by Brian Jud

“Total unit sales of print books sold through the outlets whose sales are captured by Nielsen BookScan dropped 10.2% in the six month period ended July 3, 2014…” (PWDaily). This is an ongoing trend that will continue, according to most publishing experts. The good news is that there is one area in which you can […]

Why Book Signing Events Are a Waste of Time

Why Book Signing Events Are a Waste of Time

When you first envisioned writing and publishing your book, I’ll bet you had several images about what would happen, including the book-signing events you’d be participating in. Let me see if I can guess how this vision goes: You’re sitting at a long table with stacks of books next to you, gracefully scribbling your autograph […]

Sell More Books by Taking Advantage of Bulk Sales

Sell More Books by Taking Advantage of Bulk Sales

Selling books one at a time is a sure-fire way to generate enough money to fund your coffee habit, but selling them in large quantities can earn enough to actually pay some bills! Selling in bulk to non-bookstore markets can not only be lucrative, it can also minimize the headaches that come from distributing books […]