Tag: bookstores

Special Sales: The Buck Starts Here By Brian Jud

Special Sales: The Buck Starts Here By Brian Jud

The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue. The best way to exploit this opportunity is to divide it into two segments and sell to buyers in each according to their traditional […]