Tag: Brian Jud

Teleseminar: Brian Jud on How to Handle Sales Negotiations for Bulk Book Purchases

Teleseminar: Brian Jud on How to Handle Sales Negotiations for Bulk Book Purchases

Event Date: August 2, 2017 | Time: 10AM PST / 1PM EST Join us as Brian Jud discusses How to Handle Sales Negotiations for Bulk Book Purchases. About Brian Jud Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host and president of Premium Book Company that sells books to non-bookstore buyers on a non-returnable, […]

Teleseminar: Brian Jud on Pre-promotion strategies to plan your book launch

Teleseminar: Brian Jud on Pre-promotion strategies to plan your book launch

Event Date: October 5, 2016 | Time: 10AM PST / 1PM EST Join us as Brian Jud discusses Pre-promotion strategies to plan your book launch. About Brian Jud Brian Jud is the Executive Director of the Association of Publishers for Special Sales. He is a book-marketing consultant, and the author of books about selling books to […]

Reinvent Your Publishing Company for Sustained Growth By Brian Jud

Reinvent Your Publishing Company for Sustained Growth By Brian Jud

One difficulty that inhibits the growth of book-publishing companies is that they think of themselves as book-publishing companies, selling books through bookstores (bricks and clicks) and to perhaps to libraries. However, the advent of Amazon.com, ebooks, social media and more demanding customer expectations challenges that philosophy. As a publishing-company executive seeking long-term growth, you have […]

Should You Rely on Intuition When Making Marketing Decisions? By Brian Jud

Should You Rely on Intuition When Making Marketing Decisions? By Brian Jud

As publishers, we make decisions every day that impact the future of our business. And as small-businesspeople we tend to rely on our experience and gut feelings rather than upon external objective data. But by relying too much on intuition we reinforce the assumed precision of our decision, and possibly inhibit innovative thinking. Trusting your […]

Don’t Believe Everything You Think – Guest Post by Brian Jud

Don’t Believe Everything You Think – Guest Post by Brian Jud

Our past experiences skew the ways in which we make judgments and decisions. However, our experiences are the result of how we interpreted an event or circumstance. Further complicating the decision process is that our analysis is distorted by our biases and the result may or may not have had anything to do with the […]

Why Does It Take So Long To Sell My Books To Non-Retail Buyers? By Brian Jud

Why Does It Take So Long To Sell My Books To Non-Retail Buyers? By Brian Jud

Many independent publishers try to sell their books only to bookstores and other retailers. Their efforts consist primarily of securing distribution partners to funnel books to retailers who put them on their store shelves. There the books remain, nestled among their competitors for a quick comparison of benefits and prices. The point-of-purchase sales process may […]

Look Beyond the Bookstore to Sell More Books by Brian Jud

Look Beyond the Bookstore to Sell More Books by Brian Jud

“Total unit sales of print books sold through the outlets whose sales are captured by Nielsen BookScan dropped 10.2% in the six month period ended July 3, 2014…” (PWDaily). This is an ongoing trend that will continue, according to most publishing experts. The good news is that there is one area in which you can […]

Special Sales: The Buck Starts Here By Brian Jud

Special Sales: The Buck Starts Here By Brian Jud

The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue. The best way to exploit this opportunity is to divide it into two segments and sell to buyers in each according to their traditional […]

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Interview with Author Brian Jud of Book Marketing Works, LLC

Interview with Author Brian Jud of Book Marketing Works, LLC

Name: Brian Jud Business name: Book Marketing Works, LLC Book Title(s): You’re On the Air (video), Perpetual Promotion, It’s Show Time, Get Your Word’s Worth, Plan Your Work and Work Your Plan, Beyond the Bookstore, How to Make Real Money Selling Books (without worrying about returns) Website URL:  www.bookmarketingworks.com How did you come to do […]

Teleseminar: Brian Jud on How to Sell Books in Bulk

Teleseminar: Brian Jud on How to Sell Books in Bulk

Event Date: July 29, 2015 | Time: 10AM PST / 1PM EST Join us as Brian Jud discusses How to Sell Books in Bulk. About Brian Jud Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC.  He is the Executive Director of The Association of Publishers […]