Tag: Brian Jud

How to Reach Non-Retail Buyers by Brian Jud

How to Reach Non-Retail Buyers by Brian Jud

Book marketing is relatively simple (but not necessarily easy) because there are only two arenas in which to compete: retail and non-retail. The retail sector consists of bookstores (bricks and clicks) and other outlets such as office supply stores, supermarkets, airport stores, warehouse clubs, health-food stores, gift shops and specialty stores. Selling to these establishments […]

A New Way to Generate More Ideas by Brian Jud

A New Way to Generate More Ideas by Brian Jud

Last year more than 900,000 ISBNs were assigned by Bowker. If you want to sell more books in such a crowded field, they need to stand out in a positive way. In their effort to rise above the competition, authors conduct innovation sessions to think outside the box, brainstorming for the best creative strategy. This […]

Hints for Conducting Radio Shows by Telephone by Brian Jud

Hints for Conducting Radio Shows by Telephone by Brian Jud

Performances on radio talk or news shows are the workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands or millions of people at little or no cost. You can even sell some books, if you do it right. Most radio shows are conducted over the telephone, from […]

Three Steps to Getting Better Ideas by Brian Jud

Three Steps to Getting Better Ideas by Brian Jud

Did you ever try to solve a jig-saw puzzle? It’s simple, right? The picture on the cover of the box shows you how the completed puzzle should look, so all you must do is organize and connect all the pieces. Now think of your publishing journey as the puzzle. You have your vision of the […]

Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud

Ask, Don’t Tell (And More Books You’ll Sell) by Brian Jud

Doctor asks questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers should ask questions to acquire information, exchange ideas, build their case, establish rapport and trust, and uncover […]

Take the “Junk” out of Direct Mail by Brian Jud

Take the “Junk” out of Direct Mail by Brian Jud

Direct mail has been given a bad reputation because of overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its Internet equivalent as spam. However, when you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most effective […]

Marketing from the Customers’ Perspective By Brian Jud

Marketing from the Customers’ Perspective By Brian Jud

Nothing happens until something is sold. That has been the call to action for generations of salespeople. Every day independent publishers make marketing decisions that are designed to facilitate the sales process. We publish books, distribute, price and promote them to entice people to buy them so that we make a profit. However, the book-buying […]

Teleseminar: Brian Jud on How to Handle Sales Negotiations for Bulk Book Purchases

Teleseminar: Brian Jud on How to Handle Sales Negotiations for Bulk Book Purchases

Event Date: August 2, 2017 | Time: 10AM PST / 1PM EST Join us as Brian Jud discusses How to Handle Sales Negotiations for Bulk Book Purchases. About Brian Jud Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host and president of Premium Book Company that sells books to non-bookstore buyers on a non-returnable, […]

Teleseminar: Brian Jud on Pre-promotion strategies to plan your book launch

Teleseminar: Brian Jud on Pre-promotion strategies to plan your book launch

Event Date: October 5, 2016 | Time: 10AM PST / 1PM EST Join us as Brian Jud discusses Pre-promotion strategies to plan your book launch. About Brian Jud Brian Jud is the Executive Director of the Association of Publishers for Special Sales. He is a book-marketing consultant, and the author of books about selling books to […]

Reinvent Your Publishing Company for Sustained Growth By Brian Jud

Reinvent Your Publishing Company for Sustained Growth By Brian Jud

One difficulty that inhibits the growth of book-publishing companies is that they think of themselves as book-publishing companies, selling books through bookstores (bricks and clicks) and to perhaps to libraries. However, the advent of Amazon.com, ebooks, social media and more demanding customer expectations challenges that philosophy. As a publishing-company executive seeking long-term growth, you have […]