Tag: business promotion

Business Promotion Strategy: Lead a Group

Business Promotion Strategy: Lead a Group

In 2006, I launched the Sacramento Speakers Network with five people at a coffee shop. Today, we no longer fit in a coffee shop, and pack the house at our monthly meeting. The truth is that I call this group a “happy accident.” My sole intention when it started was to network with other speakers […]

Business Promotion Strategy: Submit to Superpages

Business Promotion Strategy: Submit to Superpages

One way to get your business name noticed on internet searches is by using Superpages.com, the online directory for local businesses. A basic listing is free and it’s a good idea to snatch the opportunity to get your business listed in a directory that frequently appears at the top of Google. Go to http://www.superpages.com/about/new_chg_listing.html and […]

Book and Business Promotion Tool: Creating an Effective Newsletter, Part 2

Book and Business Promotion Tool: Creating an Effective Newsletter, Part 2

In the last post on creating an effective e-newsletter, we discussed the basic do’s and don’t’s of creating an e-newsletter, as well as some ideas for topics. This post will focus on how to actually send out your e-newsletter, as well as some aspects of the CAN-SPAM Act you should be aware of, and some […]

Book and Business Promotion Tool: Creating an Effective Newsletter, Part 1

Book and Business Promotion Tool: Creating an Effective Newsletter, Part 1

As discussed in our blog post “Book Marketing Strategy: Make the Most of E-Newsletters and Email Marketing,” email marketing can be one of your most valuable tools for promoting your book to your audience. When it comes to planning out your newsletter content, consider the newsletters that you receive. What do you like most? What […]