Tag: content marketing

Teleseminar: Roger C. Parker on How to Use Content Marketing to Write and Promote Your Book

Teleseminar: Roger C. Parker on How to Use Content Marketing to Write and Promote Your Book

Event Date: January 18, 2017 | Time: 10AM PST / 1PM EST Join us as Roger C. Parker discusses How to Use Content Marketing to Write and Promote Your Book. About Roger C. Parker Roger C. Parker is a 2016 Top-Performing Blogger for the Content Marketing Institute, the author of over 40 books, including the NY […]

Content Marketing Strategies for Authors

Content Marketing Strategies for Authors

Make Your Website a Destination: Add video, provide a sample chapter from your book, offer an e-mail newsletter, and share plenty of interesting content. Not only will content entice readers, it can also improve site ranking with Google. Embrace Blogging: Commit to blogging two to three times per week (more is better) and over time […]

Strategies for Online Content Marketing

Strategies for Online Content Marketing

I’m a firm believer that content marketing is one of the best ways to promote your book and business. As an alternative to exclusively pitching or mentioning your book, offering information that is useful to your target audience creates a win-win for both your customers and you. Here are some strategies for content marketing to […]

Content Marketing Strategy, Part II: How to Host Your Own Teleseminar

Content Marketing Strategy, Part II: How to Host Your Own Teleseminar

In the last post, we talked about using webinars and teleseminars to help build your audience. In this post, we’ll go over how to host your own teleseminar as a way to boost content marketing efforts. Decide on a topic and how you plan to deliver it. Will it be a Q&A with a guest, […]

Content Marketing Strategy, Part I: Teleseminars and Webinars

Content Marketing Strategy, Part I: Teleseminars and Webinars

A teleseminar is essentially a conference call held over the phone to a broad audience, while a webinar adds a visual component on the computer—usually a presentation or online demonstration of some sort. I am a fan of both options, provided they’re conducted without too much hype. Teleseminars can be a great outlet for attracting […]

Content Marketing Strategy: Podcasts and Audio Recordings

Content Marketing Strategy: Podcasts and Audio Recordings

When you think about marketing your business online, it can seem overwhelming. There are so many sites and strategies and techniques to learn, and of course, for a busy entrepreneur there is never enough time in a day. There are a multitude of ways to further promote your services online using the power of content, […]