Tag: dan poynter

Publishers Do Not Promote Your Book – Guest Post by Dan Poynter

Publishers Do Not Promote Your Book – Guest Post by Dan Poynter

I have often said: “Whether you sell out to a large (NY) publisher or publish yourself, the author must do the promotion. Publishers do not promote books. They have the books manufactured and they distribute them to bookstores (only).” That is why publisher want to publish celebrities—those that have an eager following—and some (nearly) guaranteed sales. […]

Hardcover or Soft? by Dan Poynter, the Book Futurist

Hardcover or Soft? by Dan Poynter, the Book Futurist

Traditionally and historically, books were manufactured in hardcover first. If they were successful, a softcover version would follow. And then sometimes a mass-market paperback a couple of years later. The traditional industry wisdom said that the three editions appealed to different segments of society. The early adopters purchased the hardcover. Most bought the softcover because […]

What Do Your Readers Want? by Dan Poynter, the Book Futurist

What Do Your Readers Want? by Dan Poynter, the Book Futurist

In the mid-70s I met Milt Strong at a photocopy shop. He wrote and published about square  dancing and he did all the production himself. He would set his type with an IBM executive typewriter; the one that had the carbon ribbon. Then he would go to a copy shop to run off the pages. […]

Get a Model Book – Guest Post by Dan Poynter, the Book Futurist

Get a Model Book – Guest Post by Dan Poynter, the Book Futurist

Visit a bookstore and go to the section where your book is going to be. To find a book that appeals to you. Consider the cover: hardcover or soft. Check  the color of the paper. Do you like the way the pages are laid out? How about the size of the type and the way […]

Other Books Like Yours at Amazon? Guest post by Dan Poynter

Other Books Like Yours at Amazon? Guest post by Dan Poynter

Visits to Amazon may be exhilarating or devastating. If you find other books like what you have in mind, that is good. It means there is a demand for your information. If there are no other books like what you have in mind, that’s good. That means there may be a need for it. Don’t […]

Fiction versus Nonfiction – Guest Post by Dan Poynter, The Book Futurist

Fiction versus Nonfiction – Guest Post by Dan Poynter, The Book Futurist

Fiction is entertainment, it has to compete with all other forms of entertainment and activity. Not just other books but going sailing, taking your children to the zoo, and gardening. Nonfiction on the other hand is something that people buy to save time or money. Your book is a valuable short course to the subject. […]

Titling Your Book – Guest Post by Dan Poynter, the Book Futurist

Titling Your Book – Guest Post by Dan Poynter, the Book Futurist

Years ago Wendy Weiss came to one of my workshops in Santa Barbara. She had just finished a manuscript on cold calling. I asked her about the gender makeup of the audience she speaks to. She replied mostly women. Then I asked whether she liked to consult with men or women. She replied that she […]

Researching Your Book Subject: Deciding what to write: The Six Musts

Researching Your Book Subject: Deciding what to write: The Six Musts

Guest post by Dan Poynter, The Book Futurist Before you write the book put your idea through this qualification process. Make sure there’s a market for your book and that the market is large enough. The subject must be interesting to you Turn your passion center into your profit center You must have expertise or […]

Assess the Market Before You Write the Book by Dan Poynter

Assess the Market Before You Write the Book by Dan Poynter

If you write it, will they come? How can you find out if your book will sell? 85% percent of the written works sent to publishers go through literary agents and start with the proposal.  One of the most important parts of the proposal is market assessment. The agent and eventually the publisher want to […]

When You Run Out of Speech Handouts – Guest Post by Dan Poynter, the Book Futurist

When You Run Out of Speech Handouts – Guest Post by Dan Poynter, the Book Futurist

Most seminars and workshops should be provided with a handout. Sometimes we are pleasantly surprised with a larger than expected turnout. And we run out of handouts. In order to serve the audience well, most speakers take business cards and then email the handout to those who did not get one in the class. Providing […]