Tag: decisions

Should You Rely on Intuition When Making Marketing Decisions? By Brian Jud

Should You Rely on Intuition When Making Marketing Decisions? By Brian Jud

As publishers, we make decisions every day that impact the future of our business. And as small-businesspeople we tend to rely on our experience and gut feelings rather than upon external objective data. But by relying too much on intuition we reinforce the assumed precision of our decision, and possibly inhibit innovative thinking. Trusting your […]

Don’t Believe Everything You Think – Guest Post by Brian Jud

Don’t Believe Everything You Think – Guest Post by Brian Jud

Our past experiences skew the ways in which we make judgments and decisions. However, our experiences are the result of how we interpreted an event or circumstance. Further complicating the decision process is that our analysis is distorted by our biases and the result may or may not have had anything to do with the […]