Tag: email

10 Ways to Build an Audience for Your Books Online

10 Ways to Build an Audience for Your Books Online

1. LAUNCH AND OPTIMIZE YOUR WEBSITE: No matter where you are in the process, a website essential to build an audience, share samples of your work, showcase your accomplishments, attract media and impress publishing professionals. 2. HOST A BLOG: A blog can be a creative outlet for a writer, not to mention a powerful promotion […]

Reaching Out to the Media: Don’t Be Afraid to Email

Reaching Out to the Media: Don’t Be Afraid to Email

When thinking of approaching the media, most of us think of sending a press release. But press releases are aren’t the only way to reach out to media sources. In fact, I personally favor sending email. Email communication allows you to connect on a more personal level. For most major publications and programs, contact information […]

Book and Business Promotion Tool: Creating an Effective Newsletter, Part 2

Book and Business Promotion Tool: Creating an Effective Newsletter, Part 2

In the last post on creating an effective e-newsletter, we discussed the basic do’s and don’t’s of creating an e-newsletter, as well as some ideas for topics. This post will focus on how to actually send out your e-newsletter, as well as some aspects of the CAN-SPAM Act you should be aware of, and some […]