Tag: Gold Award

Book Award Winner: The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

Book Award Winner: The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

Nonfiction Book Award Status: Gold Award Author Name: Joel Beckerman with Tyler Gray Synopsis A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade — or annoy. From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact […]

Book Award Winner: Dust Tea, Dingoes & Dragons

Book Award Winner: Dust Tea, Dingoes & Dragons

Nonfiction Book Award Status: Gold Award Title: Dust Tea, Dingoes & Dragons Author Name: R.F. Hemphill Synopsis Buy the book at Amazon. Jet lags, boardrooms, and high pressure deals – that’s what doing international business brings to mind. But there’s way more to it than that. And a lot of it makes us laugh in the process. Sharing […]

Book Award Winner: Predictive Analytics

Book Award Winner: Predictive Analytics

Nonfiction Book Award Status: Gold Award           Title: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Author Name: Eric Siegel Synopsis: “The Freakonomics of big data.” —Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One An introduction for everyone. This book is easily understood by all readers. Rather […]