Tag: google+

Blogging for Authors: Why You Need a Blog and How to Get Started

Blogging for Authors: Why You Need a Blog and How to Get Started

I talk a lot about marketing strategies for authors, and one the most important is blogging. Hosting a blog gives you a way to connect with your readers, and it’s also incredibly powerful for search engine optimization (SEO). The more often you update your blog, the more reasons you give Google to find your site. […]

Author Websites: Search Engine Optimization (SEO) Basics Part 2

Author Websites: Search Engine Optimization (SEO) Basics Part 2

In last week’s post, we covered some of the basics for getting started with search engine optimization. In part two of this series we discuss the importance of website links and other SEO strategies. Inbound Links One of the criteria that the search engines use to rank website pages is the number of inbound links pointing […]

Internet Advertising Providers

Internet Advertising Providers

Google consistently ranks first among search engine internet searches conducted; however, it’s important to note that paid advertising on the other networks can cost much less due to lack of competition. Google AdWords Google AdWords (http://adwords.google.com) is the most popular option for paid search engine advertising because Google owns such a large share of the […]

How to Use Google Places for Your Business

How to Use Google Places for Your Business

While the internet may reach around the globe, there are many ways that local businesses can take advantage of the internet in their own backyards. One powerful tool for getting local business exposure online is via Google Places, a free service that makes it easy for users to find your business through Google Maps, Google […]

Social Media Promotion for Authors: Get Google+

Social Media Promotion for Authors: Get Google+

Of the top five social media networks, Google+ is my least favorite. However, because it’s owned by Google it does matter, and you should leverage it to build your audience and promote your content. Here’s how: Create a Page – Similar to Facebook, Google wants its users to use business pages instead of personal profiles […]

Market Your Book with YouTube

Market Your Book with YouTube

If you’re looking for a new way to market your book, there are plenty of benefits to marketing with video. YouTube is currently the second most-searched website next to Google, and because it’s owned by Google, YouTube videos receive top priority in the search engine. When you search for something on Google, like how to […]

Publishing Round Up Series: Create impressive Google+ hovercards in 7 easy steps

Publishing Round Up Series: Create impressive Google+ hovercards in 7 easy steps

Your digital business card, just like your printed business card, is your only chance to make a great first impression. That’s especially true for your Google+ hovercard, that mini business card that pops up when you hover over someone’s name, like this: If you slapped yours together quickly like I did when I joined Google+ […]

By November 27, 2013 0 Comments Read More →