Tag: How Understanding Your Target Audience Can Make or Break Your Book Marketing Campaign

How Understanding Your Target Audience Can Make or Break Your Book Marketing Campaign

How Understanding Your Target Audience Can Make or Break Your Book Marketing Campaign

When I speak to an author who is preparing to publish, the first question I always ask is, “Who is your target audience?” When the answer is “everyone,” I get a little worried. “Everyone” is not a target audience. There are a lot of milk drinkers out there, but that doesn’t mean that “everyone” likes […]