Tag: Jiim Signorelli

Book Award Winner: StoryBranding 2.0: Creating Stand-Out Brands Through The Purpose of Story

Book Award Winner: StoryBranding 2.0: Creating Stand-Out Brands Through The Purpose of Story

Nonfiction Book Award Status: Gold Author Name: Jim Signorelli Synopsis Why would a 30-year veteran of the advertising industry say that most advertising is a waste of money? Having worked on many famous brands as an advertising executive, Jim Signorelli has firsthand knowledge of how much time, energy, and money is being wasted on advertising and brand […]