Tag: marketing collateral

The Benefits of Direct Mail

The Benefits of Direct Mail

Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are using this method, making it easier for those who do to stand out. Another benefit of direct mail is the repeat exposure it can bring. Remember […]

How to Effectively Use Direct Mail Campaigns to Promote Your Book

How to Effectively Use Direct Mail Campaigns to Promote Your Book

One of the most traditional forms of marketing is with direct mail, which involves sending out sales letters, postcards, newsletters, fliers, and other marketing collateral via good old U.S. mail. Because our world has become so Internet-centric, I think a lot of people have forgotten about this strategy, which can still be quite effective if […]