Tag: marketing strategy

Expert Interview: Mark Schaefer, author of The Tao of Twitter

Expert Interview: Mark Schaefer, author of The Tao of Twitter

Name: Mark W. Schaefer Book Titles: The Tao of Twitter Return on Influence Born to Blog Social Media Explained The Content Code Website URL: www.businessesGROW.com Social Media Links: Facebook: https://www.facebook.com/mark.schaefer3 Google+: https://plus.google.com/+MarkSchaefer/posts Twitter: https://twitter.com/markwschaefer LinkedIn: https://www.linkedin.com/in/markwschaefer YouTube: https://www.youtube.com/user/MWSchaefer Instagram: https://www.instagram.com/markwschaefer/?ref=badge  You’ll be speaking at this year’s Nonfiction Writers Conference—May 4-6—can you give us a sneak […]

The Ultimate Business Marketing Strategy: Publish a Book

The Ultimate Business Marketing Strategy: Publish a Book

I cannot imagine what my career would look like if I hadn’t authored books. Hands down my books have brought me more opportunities, credibility, and exposure than anything else I’ve ever done. If you want to be considered an authority in your field, then writing a book is your best ticket to get where you […]

Marketing Strategy: Host In-Person Events

Marketing Strategy: Host In-Person Events

An effective opportunity that puts you at the front of the room and allows you to demonstrate your authority is hosting your own events. These can include any of the following: Class or workshop “Lunch and Learn” session Open house or customer appreciation party Fundraiser for local charity Conference Weekend-long retreat Networking event Trade show […]

Book Marketing Strategy: Make the Most of E-Newsletters and Email Marketing

Book Marketing Strategy: Make the Most of E-Newsletters and Email Marketing

Email marketing can be one of your most valuable tools for promoting your book to your audience. When someone opts to receive email communication from you, that person is giving you permission to communicate with him or her on a regular basis—an honor you should not take lightly. It’s harder than ever to gain subscribers […]

Content Marketing Strategy, Part II: How to Host Your Own Teleseminar

Content Marketing Strategy, Part II: How to Host Your Own Teleseminar

In the last post, we talked about using webinars and teleseminars to help build your audience. In this post, we’ll go over how to host your own teleseminar as a way to boost content marketing efforts. Decide on a topic and how you plan to deliver it. Will it be a Q&A with a guest, […]

Content Marketing Strategy, Part I: Teleseminars and Webinars

Content Marketing Strategy, Part I: Teleseminars and Webinars

A teleseminar is essentially a conference call held over the phone to a broad audience, while a webinar adds a visual component on the computer—usually a presentation or online demonstration of some sort. I am a fan of both options, provided they’re conducted without too much hype. Teleseminars can be a great outlet for attracting […]

Content Marketing Strategy: Podcasts and Audio Recordings

Content Marketing Strategy: Podcasts and Audio Recordings

When you think about marketing your business online, it can seem overwhelming. There are so many sites and strategies and techniques to learn, and of course, for a busy entrepreneur there is never enough time in a day. There are a multitude of ways to further promote your services online using the power of content, […]

Social Media Success Strategy: Use Your Blog!

Social Media Success Strategy: Use Your Blog!

Most social media “experts” will tell you that social media is about connecting and having a conversation with your audience. While that’s all well and good and partially true, the other big benefit of social media is that it’s a powerful way to drive traffic to your website. Here’s a simple formula that will boost […]