Abstract: Like every other product, even nonfiction writing requires strategic branding. Here we enlist mistakes which should be avoided when you are branding your work. Main Body: The technological world of today has made the process of book writing much easier. For instance, authors have the liberty of ‘self-publishing’ along with the facility of ‘print-on-demand’. Such […]
I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference. 1. Lack of Focus – If you post everything from […]
Event Date: June 22, 2016 | Time: 10AM PST / 1PM EST Join us as Michael Larsen, Literary Agent, discusses Setting Your Publishing Goals. Born and educated in New York City, Michael Larsen worked in promotion for Bantam, William Morrow, and Pyramid (later assimilated into Berkley). He and his wife Elizabeth Pomada started Larsen-Pomada Literary […]
Event Date: February 24, 2016 | Time: 10AM PST / 1PM EST Join us as Katrina Sawa discusses How to Design a Live Event, Retreat or Author Fan Event Around Your Book. About Katrina Sawa Katrina Sawa helps you put more LOVE in your life and MONEY in your business. Katrina is the author of Love Yourself […]
Amazon has a feature called “Give as a Gift” which you can use to send someone a Kindle ebook via email. For authors, this can be quite useful for book promotion purposes. When you drive more sales to your Kindle edition by giving it as a gift, the rank for your book’s sales page will […]
Promoting your book is a bit like bringing your baby home from the hospital: After the joy of bringing it into the world, you want to have all the tools you need to give it the best advantage possible to succeed! A large part of your book’s success comes from how it’s promoted, and it’s […]
I cannot imagine what my career would look like if I hadn’t authored books. Hands down my books have brought me more opportunities, credibility, and exposure than anything else I’ve ever done. If you want to be considered an authority in your field, then writing a book is your best ticket to get where you […]
Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are using this method, making it easier for those who do to stand out. Another benefit of direct mail is the repeat exposure it can bring. Remember […]
As human beings, we need community. Community allows us to connect with people. Think about your involvement in your church, your alumni association, trade association, your kid’s sports league, or the neighborhood where you live. Community gives us a sense of belonging. In business, communities provide a way to connect with your audience. Once you’ve […]
If and when Instagram advertising becomes available to smaller businesses, there seems to be some evidence of its effectiveness for brand awareness. Of course, whether that exposure will make dollars and cents to smaller companies depending on the cost of the advertising is uncertain. (Instagram has been working with a very select group of advertisers […]
Questions to Consider when Defining Your Niche
When you’re setting out to launch your book into the world, you will be faced with a lot of competition. There are millions of book titles available today, which means that book categories are jam packed with options for readers. It is imperative you find a way to make your book stand out against the […]
How to Blog for Other Websites: Simple Steps to Guest Blogging, Including Sample Pitch
Blogging for other websites allows you to reach a whole new audience, gain exposure, build credibility, and potentially drive traffic back to your site. Here’s how to become a guest blogger: 1. Locate sites you want to write for. The first step is to find appropriate sites, and that means sites that reach your target […]
How to Sell Your Book to Colleges for Use in Courses
One of the many benefits of writing nonfiction is that we can educate our readers. Whether we do that with a how-to guide, a memoir, history, science, or other kind of reference book, many well-written nonfiction books have the potential to be adopted into curriculum for college courses. Getting colleges to adopt my books as […]
Author Name: The Rev. Anita E. Keire Book Title: Walking on Water: Skeptics and Believers Discuss Whether Jesus Matters Synopsis Walking on Water: Skeptics and Believers Discuss Whether Jesus Matters introduces the rudiments of the Christian faith from a non-denominational, non-doctrinaire perspective for youth, millennials, religiously unaffiliated, as well as all generations including senior citizens. It […]
Questions to Consider when Defining Your Niche
When you’re setting out to launch your book into the world, you will be faced with a lot of competition. There are millions of book titles available today, which means that book categories are jam packed with options for readers. It is imperative you find a way to make your book stand out against the […]
How to Blog for Other Websites: Simple Steps to Guest Blogging, Including Sample Pitch
Blogging for other websites allows you to reach a whole new audience, gain exposure, build credibility, and potentially drive traffic back to your site. Here’s how to become a guest blogger: 1. Locate sites you want to write for. The first step is to find appropriate sites, and that means sites that reach your target […]
How to Sell Your Book to Colleges for Use in Courses
One of the many benefits of writing nonfiction is that we can educate our readers. Whether we do that with a how-to guide, a memoir, history, science, or other kind of reference book, many well-written nonfiction books have the potential to be adopted into curriculum for college courses. Getting colleges to adopt my books as […]
Understanding Publishing Contracts
If a publisher offers you a contract, get ready for your head to spin. These contracts can vary greatly in what they offer and what they expect from the author. In general, a contract will outline the following: Payment Terms A book advance fee ranging from $2500-$10,000 is most typical for first time authors without […]
How to Tap into the Marketing Power of Street Teams, Super Fans and Micro-Influencers
Guest post by Penny Sansevieri Did you know that 95% of books are sold via personal recommendation? There is no doubt that the biggest source of sales for just about any type of product is personal recommendations. Remember the last time you heard a friend tell you that XYZ was an awesome product, or book […]
How to Write an Effective Author Bio
As an author, there will be many situations where you will need to contribute your bio for promotional purposes. Your bio is often needed on your website in the “About” page and the “Media/Press” page, the back cover of your book, the last page of your book, at the end of articles or blog posts […]
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