Abstract: Like every other product, even nonfiction writing requires strategic branding. Here we enlist mistakes which should be avoided when you are branding your work. Main Body: The technological world of today has made the process of book writing much easier. For instance, authors have the liberty of ‘self-publishing’ along with the facility of ‘print-on-demand’. Such […]
I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference. 1. Lack of Focus – If you post everything from […]
Event Date: June 22, 2016 | Time: 10AM PST / 1PM EST Join us as Michael Larsen, Literary Agent, discusses Setting Your Publishing Goals. Born and educated in New York City, Michael Larsen worked in promotion for Bantam, William Morrow, and Pyramid (later assimilated into Berkley). He and his wife Elizabeth Pomada started Larsen-Pomada Literary […]
Event Date: February 24, 2016 | Time: 10AM PST / 1PM EST Join us as Katrina Sawa discusses How to Design a Live Event, Retreat or Author Fan Event Around Your Book. About Katrina Sawa Katrina Sawa helps you put more LOVE in your life and MONEY in your business. Katrina is the author of Love Yourself […]
Amazon has a feature called “Give as a Gift” which you can use to send someone a Kindle ebook via email. For authors, this can be quite useful for book promotion purposes. When you drive more sales to your Kindle edition by giving it as a gift, the rank for your book’s sales page will […]
Promoting your book is a bit like bringing your baby home from the hospital: After the joy of bringing it into the world, you want to have all the tools you need to give it the best advantage possible to succeed! A large part of your book’s success comes from how it’s promoted, and it’s […]
I cannot imagine what my career would look like if I hadn’t authored books. Hands down my books have brought me more opportunities, credibility, and exposure than anything else I’ve ever done. If you want to be considered an authority in your field, then writing a book is your best ticket to get where you […]
Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are using this method, making it easier for those who do to stand out. Another benefit of direct mail is the repeat exposure it can bring. Remember […]
As human beings, we need community. Community allows us to connect with people. Think about your involvement in your church, your alumni association, trade association, your kid’s sports league, or the neighborhood where you live. Community gives us a sense of belonging. In business, communities provide a way to connect with your audience. Once you’ve […]
If and when Instagram advertising becomes available to smaller businesses, there seems to be some evidence of its effectiveness for brand awareness. Of course, whether that exposure will make dollars and cents to smaller companies depending on the cost of the advertising is uncertain. (Instagram has been working with a very select group of advertisers […]
Science Fiction Can Help Us Create the Real Future by Brian Jud
When seeking creative ideas, our built-in biases can prevent us from seeing new possibilities. We only develop opportunities related to the status quo, that which is somewhat familiar. Science fiction can help remove the creative boundaries by providing the inspiration for innovation. It helps us engage in mental time travel and allows us to dream […]
Which Self-Publishing Firm Should You Choose? Special Report by Stephanie Chandler
There are many, many options for hybrid/vanity/custom book publishing and it can be overwhelming to wade through the choices. Unfortunately, there are also some predatory firms out there, plus other reasons to avoid working with some of these brands. What to Watch For Some companies use deceptive tactics to acquire new publishing clients by offering […]
Planning a Successful and Profitable Book Tour by Charmaine Hammond
There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]
Name: Margery Miller Book Title: Great Girls Network Series: Confessions of a Recovering Helpaholic Your book’s Amazon purchase link: Great Girls Network Series: Confessions of a Recovering Helpaholic What is your book about? From the book description on Amazon: If you have any sense that you may be a helpaholic, this book is definitely for you! […]
Science Fiction Can Help Us Create the Real Future by Brian Jud
When seeking creative ideas, our built-in biases can prevent us from seeing new possibilities. We only develop opportunities related to the status quo, that which is somewhat familiar. Science fiction can help remove the creative boundaries by providing the inspiration for innovation. It helps us engage in mental time travel and allows us to dream […]
Which Self-Publishing Firm Should You Choose? Special Report by Stephanie Chandler
There are many, many options for hybrid/vanity/custom book publishing and it can be overwhelming to wade through the choices. Unfortunately, there are also some predatory firms out there, plus other reasons to avoid working with some of these brands. What to Watch For Some companies use deceptive tactics to acquire new publishing clients by offering […]
Planning a Successful and Profitable Book Tour by Charmaine Hammond
There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]
Before You Publish: Pro Tips for Finalizing Your Nonfiction Manuscript
Writing an entire manuscript in preparation for publishing a book is a huge accomplishment, and one that is worthy of celebration. But, before you send your manuscript off to your publisher (or printer), there are several ways you can improve the overall professionalism and maximize reader engagement. Bonus Downloads –When you sell your book through […]
Wizard of Oz Marketing by Brian Jud
Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also […]
Boost Book Sales with Pre-Launch Social Media Strategies by Sue Canfield
You’ve written your first book and it’s all set to be released in a few months. What can you do using social media now, before your official book launch date, to be sure book sales are boosted on release day? First create a plan. Write down your goals. How many followers would you like on […]
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