Abstract: Like every other product, even nonfiction writing requires strategic branding. Here we enlist mistakes which should be avoided when you are branding your work. Main Body: The technological world of today has made the process of book writing much easier. For instance, authors have the liberty of ‘self-publishing’ along with the facility of ‘print-on-demand’. Such […]
Event Date: June 22, 2016 | Time: 10AM PST / 1PM EST Join us as Michael Larsen, Literary Agent, discusses Setting Your Publishing Goals. Born and educated in New York City, Michael Larsen worked in promotion for Bantam, William Morrow, and Pyramid (later assimilated into Berkley). He and his wife Elizabeth Pomada started Larsen-Pomada Literary […]
Amazon has a feature called “Give as a Gift” which you can use to send someone a Kindle ebook via email. For authors, this can be quite useful for book promotion purposes. When you drive more sales to your Kindle edition by giving it as a gift, the rank for your book’s sales page will […]
Promoting your book is a bit like bringing your baby home from the hospital: After the joy of bringing it into the world, you want to have all the tools you need to give it the best advantage possible to succeed! A large part of your book’s success comes from how it’s promoted, and it’s […]
I cannot imagine what my career would look like if I hadn’t authored books. Hands down my books have brought me more opportunities, credibility, and exposure than anything else I’ve ever done. If you want to be considered an authority in your field, then writing a book is your best ticket to get where you […]
Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are using this method, making it easier for those who do to stand out. Another benefit of direct mail is the repeat exposure it can bring. Remember […]
If and when Instagram advertising becomes available to smaller businesses, there seems to be some evidence of its effectiveness for brand awareness. Of course, whether that exposure will make dollars and cents to smaller companies depending on the cost of the advertising is uncertain. (Instagram has been working with a very select group of advertisers […]
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