Tag: marketing

Branding Mistakes to Avoid When Marketing Nonfiction Writing

Branding Mistakes to Avoid When Marketing Nonfiction Writing

Abstract: Like every other product, even nonfiction writing requires strategic branding. Here we enlist mistakes which should be avoided when you are branding your work. Main Body: The technological world of today has made the process of book writing much easier. For instance, authors have the liberty of ‘self-publishing’ along with the facility of ‘print-on-demand’. Such […]

Top 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working

Top 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working

I’ve heard many grumbles and complaints about how social media isn’t working as expected so I have assembled a list of the most common reasons you may not be getting the results you desire. Some minor changes to your strategy could make a big difference. 1. Lack of Focus – If you post everything from […]

Teleseminar: Michael Larsen, Literary Agent, on Setting Your Publishing Goals

Teleseminar: Michael Larsen, Literary Agent, on Setting Your Publishing Goals

Event Date: June 22, 2016 | Time: 10AM PST / 1PM EST Join us as Michael Larsen, Literary Agent, discusses Setting Your Publishing Goals. Born and educated in New York City, Michael Larsen worked in promotion for Bantam, William Morrow, and Pyramid (later assimilated into Berkley). He and his wife Elizabeth Pomada started Larsen-Pomada Literary […]

Teleseminar: How to Design a Live Event, Retreat or Author Fan Event Around Your Book

Teleseminar: How to Design a Live Event, Retreat or Author Fan Event Around Your Book

Event Date: February 24, 2016 | Time: 10AM PST / 1PM EST Join us as Katrina Sawa discusses How to Design a Live Event, Retreat or Author Fan Event Around Your Book. About Katrina Sawa Katrina Sawa helps you put more LOVE in your life and MONEY in your business.  Katrina is the author of Love Yourself […]

How to Give Away Copies of Your Kindle Ebook on Amazon, and Why it’s a Good Idea

How to Give Away Copies of Your Kindle Ebook on Amazon, and Why it’s a Good Idea

Amazon has a feature called “Give as a Gift” which you can use to send someone a Kindle ebook via email. For authors, this can be quite useful for book promotion purposes. When you drive more sales to your Kindle edition by giving it as a gift, the rank for your book’s sales page will […]

Simple Amazon Marketing Steps to Take As Soon As Your Book Is Published

Simple Amazon Marketing Steps to Take As Soon As Your Book Is Published

Promoting your book is a bit like bringing your baby home from the hospital: After the joy of bringing it into the world, you want to have all the tools you need to give it the best advantage possible to succeed! A large part of your book’s success comes from how it’s promoted, and it’s […]

The Ultimate Business Marketing Strategy: Publish a Book

The Ultimate Business Marketing Strategy: Publish a Book

I cannot imagine what my career would look like if I hadn’t authored books. Hands down my books have brought me more opportunities, credibility, and exposure than anything else I’ve ever done. If you want to be considered an authority in your field, then writing a book is your best ticket to get where you […]

The Benefits of Direct Mail

The Benefits of Direct Mail

Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are using this method, making it easier for those who do to stand out. Another benefit of direct mail is the repeat exposure it can bring. Remember […]

Marketing Method for Non-fiction Authors: Build Your Own Community

Marketing Method for Non-fiction Authors: Build Your Own Community

As human beings, we need community. Community allows us to connect with people. Think about your involvement in your church, your alumni association, trade association, your kid’s sports league, or the neighborhood where you live. Community gives us a sense of belonging. In business, communities provide a way to connect with your audience. Once you’ve […]

Publishing Round Up Series: New Instagram Ads Bring 17 Percent More Brand Awareness

Publishing Round Up Series: New Instagram Ads Bring 17 Percent More Brand Awareness

If and when Instagram advertising becomes available to smaller businesses, there seems to be some evidence of its effectiveness for brand awareness. Of course, whether that exposure will make dollars and cents to smaller companies depending on the cost of the advertising is uncertain. (Instagram has been working with a very select group of advertisers […]

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