Tag: media

Expert Interview: Marika Flatt, PR By the Book

Expert Interview: Marika Flatt, PR By the Book

Name: Marika Flatt Website URL:   www.prbythebook.com Social Media Links Facebook Twitter Instagram Pinterest LinkedIn You’ll be speaking at this year’s Nonfiction Writers Conference—May 4-6—can you give us a sneak peek of what you’ll be presenting? The topic is Winning Book Publicity Strategies. How did you come to do what you’re doing today? I started as […]

How Authors Can Get More Media Coverage

How Authors Can Get More Media Coverage

Open any newspaper or magazine and notice how each article includes quotes and advice from experts. Most often, these quotes come from authors. Tune in to any talk radio show, The Today Show, or even your local news programs. Authors are constantly in the spotlight. In fact, media professionals from print, radio and television frequently […]

How to Create a Media Sheet for Radio Interviews

How to Create a Media Sheet for Radio Interviews

When it comes to conducting radio interviews, I always provide radio programs with my media sheet, which includes sample interview questions as well as short and long bios about me. This helps the host prepare for the interview, and makes sure they have the most up-to-date information available. Not every host will use your proposed […]

Content Marketing Strategies for Authors

Content Marketing Strategies for Authors

Make Your Website a Destination: Add video, provide a sample chapter from your book, offer an e-mail newsletter, and share plenty of interesting content. Not only will content entice readers, it can also improve site ranking with Google. Embrace Blogging: Commit to blogging two to three times per week (more is better) and over time […]

Nonfiction Authors: How to Promote Your Book to the Media

Nonfiction Authors: How to Promote Your Book to the Media

Approaching the media to help promote your book doesn’t have to be a daunting task—or like you’re just one in a sea of authors who will get skimmed over. Here are some practical steps to increase your chances of getting noticed when contacting media professionals for a review of your book or interview. Go to […]

Teleseminar: Jill Lublin on How to Leverage Traditional Media to Get Coverage for Your Book

Teleseminar: Jill Lublin on How to Leverage Traditional Media to Get Coverage for Your Book

Event Date: April 22, 2015 | Time: 10AM PST / 1PM EST Join us as Jill Lublin discusses How to Leverage Traditional Media to Get Coverage for Your Book. Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking and referrals. She is the author of 3 Best Selling books including Get […]

Marketing Strategy: Host In-Person Events

Marketing Strategy: Host In-Person Events

An effective opportunity that puts you at the front of the room and allows you to demonstrate your authority is hosting your own events. These can include any of the following: Class or workshop “Lunch and Learn” session Open house or customer appreciation party Fundraiser for local charity Conference Weekend-long retreat Networking event Trade show […]

Reaching Out to the Media: Don’t Be Afraid to Email

Reaching Out to the Media: Don’t Be Afraid to Email

When thinking of approaching the media, most of us think of sending a press release. But press releases are aren’t the only way to reach out to media sources. In fact, I personally favor sending email. Email communication allows you to connect on a more personal level. For most major publications and programs, contact information […]

How to Write a Press Release

How to Write a Press Release

A press release should be brief—just one or two pages—yet include enough details that a reporter could write a short article based solely on the information provided. The release should have an enticing “hook.” Good hooks include contests, survey results, industry trends, holiday tie-ins, or awards given or received. The trick is to make the […]

Search-Engine-Optimized Press Releases

Search-Engine-Optimized Press Releases

Press releases are the long-time standard for generating media coverage. But if you have ever sent out a release, you may know that they can often fall flat and seemingly disappear into a black hole. Press releases can be a hit or a miss, though they can have some other benefits. Newspapers, magazines, and television […]