Tag: music

Book Award Winner: The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

Book Award Winner: The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

Nonfiction Book Award Status: Gold Award Author Name: Joel Beckerman with Tyler Gray Synopsis A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade — or annoy. From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact […]