Tag: newsletter

Book and Business Promotion Tool: Creating an Effective Newsletter, Part 2

Book and Business Promotion Tool: Creating an Effective Newsletter, Part 2

In the last post on creating an effective e-newsletter, we discussed the basic do’s and don’t’s of creating an e-newsletter, as well as some ideas for topics. This post will focus on how to actually send out your e-newsletter, as well as some aspects of the CAN-SPAM Act you should be aware of, and some […]

Book and Business Promotion Tool: Creating an Effective Newsletter, Part 1

Book and Business Promotion Tool: Creating an Effective Newsletter, Part 1

As discussed in our blog post “Book Marketing Strategy: Make the Most of E-Newsletters and Email Marketing,” email marketing can be one of your most valuable tools for promoting your book to your audience. When it comes to planning out your newsletter content, consider the newsletters that you receive. What do you like most? What […]

How to Create Information Products

How to Create Information Products

As an author, you can produce information products that complement the subject matter of your books, and then sell those products to readers for passive income. You can also use them for marketing purposes to attract new readers for your books or distribute as bonus items for new newsletter subscribers, event attendees, or in conjunction […]