Tag: objectives

Should You Rely on Intuition When Making Marketing Decisions? By Brian Jud

Should You Rely on Intuition When Making Marketing Decisions? By Brian Jud

As publishers, we make decisions every day that impact the future of our business. And as small-businesspeople we tend to rely on our experience and gut feelings rather than upon external objective data. But by relying too much on intuition we reinforce the assumed precision of our decision, and possibly inhibit innovative thinking. Trusting your […]