Tag: online marketing

Promotion Opportunity: Internet Radio

Promotion Opportunity: Internet Radio

One promotion opportunity that I believe is under-utilized is internet radio. These programs often focus on a niche topic such as selling on eBay or parenting for busy moms. Though few reach hundreds of thousands of listeners like traditional talk radio, many reach 1,000 or more listeners who are specifically interested in the topic at […]

Leverage Google Alerts for Your Business

Leverage Google Alerts for Your Business

Google offers a lot of useful services and one of my favorites is Google Alerts: http://alerts.google.com. This free tool allows you to designate keywords and get notified via email when they are mentioned on websites, blogs, online news channels, and more. Here are ways to leverage Google Alerts for your business: 1. Book or Other […]

Content Marketing Strategy, Part II: How to Host Your Own Teleseminar

Content Marketing Strategy, Part II: How to Host Your Own Teleseminar

In the last post, we talked about using webinars and teleseminars to help build your audience. In this post, we’ll go over how to host your own teleseminar as a way to boost content marketing efforts. Decide on a topic and how you plan to deliver it. Will it be a Q&A with a guest, […]

Content Marketing Strategy, Part I: Teleseminars and Webinars

Content Marketing Strategy, Part I: Teleseminars and Webinars

A teleseminar is essentially a conference call held over the phone to a broad audience, while a webinar adds a visual component on the computer—usually a presentation or online demonstration of some sort. I am a fan of both options, provided they’re conducted without too much hype. Teleseminars can be a great outlet for attracting […]

Content Marketing Strategy: Podcasts and Audio Recordings

Content Marketing Strategy: Podcasts and Audio Recordings

When you think about marketing your business online, it can seem overwhelming. There are so many sites and strategies and techniques to learn, and of course, for a busy entrepreneur there is never enough time in a day. There are a multitude of ways to further promote your services online using the power of content, […]

Viral Marketing Defined

Viral Marketing Defined

When someone is compelled to share your message (forward an email, video clip, or some other form of electronic communication) and that is replicated repeatedly, the message takes on a “viral” effect. When used for marketing purposes, a viral campaign can be incredibly powerful. One example of viral marketing comes from Blendtec’s “Will It Blend?” […]

Publicity and PR Strategies: 8 Ways to Get Media Coverage (Without a Press Release)

Publicity and PR Strategies: 8 Ways to Get Media Coverage (Without a Press Release)

More than ever, I’m seeing “traditional” ways of getting media coverage, such as sending press releases, meeting with less and less success. Authors must be savvy about current trends in book promotion using more creative methods. Following are some proven strategies I use that can help you gain more media attention. 1. Create a Media […]

Publishing Round Up Series: New Instagram Ads Bring 17 Percent More Brand Awareness

Publishing Round Up Series: New Instagram Ads Bring 17 Percent More Brand Awareness

If and when Instagram advertising becomes available to smaller businesses, there seems to be some evidence of its effectiveness for brand awareness. Of course, whether that exposure will make dollars and cents to smaller companies depending on the cost of the advertising is uncertain. (Instagram has been working with a very select group of advertisers […]

By January 6, 2014 0 Comments Read More →
Marketing Your Book Is a Marathon: How to Catch Your Second Wind

Marketing Your Book Is a Marathon: How to Catch Your Second Wind

As you know from first writing and then publishing your book, the process is a lot more like a marathon than a sprint, requiring long hours of research, planning, and preparation for the big day. The same goes for marketing your book. You can’t expect that you can just burst out of the gate, running […]

Simple Amazon Marketing Steps to Take As Soon As Your Book Is Published

Simple Amazon Marketing Steps to Take As Soon As Your Book Is Published

Promoting your book is a bit like bringing your baby home from the hospital: After the joy of bringing it into the world, you want to have all the tools you need to give it the best advantage possible to succeed! A large part of your book’s success comes from how it’s promoted, and it’s […]