Tag: Predictive Analytics

Book Award Winner: Predictive Analytics

Book Award Winner: Predictive Analytics

Nonfiction Book Award Status: Gold Award           Title: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Author Name: Eric Siegel Synopsis: “The Freakonomics of big data.” —Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One An introduction for everyone. This book is easily understood by all readers. Rather […]