Tag: press releases

Reaching Out to the Media: Don’t Be Afraid to Email

Reaching Out to the Media: Don’t Be Afraid to Email

When thinking of approaching the media, most of us think of sending a press release. But press releases are aren’t the only way to reach out to media sources. In fact, I personally favor sending email. Email communication allows you to connect on a more personal level. For most major publications and programs, contact information […]

Search-Engine-Optimized Press Releases

Search-Engine-Optimized Press Releases

Press releases are the long-time standard for generating media coverage. But if you have ever sent out a release, you may know that they can often fall flat and seemingly disappear into a black hole. Press releases can be a hit or a miss, though they can have some other benefits. Newspapers, magazines, and television […]