Tag: SEO

Author Websites: Search Engine Optimization (SEO) Basics Part 2

Author Websites: Search Engine Optimization (SEO) Basics Part 2

In last week’s post, we covered some of the basics for getting started with search engine optimization. In part two of this series we discuss the importance of website links and other SEO strategies. Inbound Links One of the criteria that the search engines use to rank website pages is the number of inbound links pointing […]

Author Websites: Search Engine Optimization (SEO) Basics Part 1

Author Websites: Search Engine Optimization (SEO) Basics Part 1

Search Engine Optimization (SEO) is what you do to improve your website’s organic ranking with the search engines (Google, Yahoo, etc.). Since around 70% of internet searches are conducted with Google, it’s a good idea to focus on how Google ranks your site. Google uses complex algorithms to determine a website’s relevance and its ranking […]

Monitoring Site Traffic

Monitoring Site Traffic

If you want to improve your online results and to know if your efforts are working, you need to keep track of the results you’re getting. Your website hosting provider may offer some reporting features for monitoring traffic. Whether they do or not, Google offers a fantastic free tool with tons of great information: http://analytics.google.com. […]

Business Promotion Strategy: Paid Search Engine Placement

Business Promotion Strategy: Paid Search Engine Placement

I probably don’t have to tell you at this point about the importance of search engine placement of your website for the success of your business or book. Search engine optimization takes time. It could be months before you begin to see results. Depending on the amount of competition you have, it could be difficult […]

How a Blog Benefits Your Business

How a Blog Benefits Your Business

The Best SEO You Can Get — A blog is essentially an online web diary, making it easy for you to add new content to your site on a regular basis and naturally improving SEO (search engine optimization) for your site. Remember, Google likes fresh content. The more you add to your blog, the more […]