Tag: special sales

Look Beyond the Bookstore to Sell More Books by Brian Jud

Look Beyond the Bookstore to Sell More Books by Brian Jud

“Total unit sales of print books sold through the outlets whose sales are captured by Nielsen BookScan dropped 10.2% in the six month period ended July 3, 2014…” (PWDaily). This is an ongoing trend that will continue, according to most publishing experts. The good news is that there is one area in which you can […]

Special Sales: The Buck Starts Here By Brian Jud

Special Sales: The Buck Starts Here By Brian Jud

The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue. The best way to exploit this opportunity is to divide it into two segments and sell to buyers in each according to their traditional […]