Tag: strategy

How a Blog Benefits Your Business

How a Blog Benefits Your Business

The Best SEO You Can Get — A blog is essentially an online web diary, making it easy for you to add new content to your site on a regular basis and naturally improving SEO (search engine optimization) for your site. Remember, Google likes fresh content. The more you add to your blog, the more […]

Revenue-Generating Strategy for Non-fiction Authors: Create a Certification Program

Revenue-Generating Strategy for Non-fiction Authors: Create a Certification Program

An exciting revenue-generating strategy for non-fiction authors is to create a certification program. In this case, you would develop a training program (most likely in your field of expertise) and participants would complete some sort of test at the end to be considered certified in your program. Jim Horan, author of The One Page Business […]

Book Marketing Strategy: Write for Websites

Book Marketing Strategy: Write for Websites

Promoting with articles has long been one of my favorite book marketing strategies. There are some great opportunities to write content for websites, and specifically for those that reach your target audience of readers. When you write for an industry site (an expert on vegan living could write for a health site) or a popular […]

Book Promotion Strategy: Give Away Copies of Your Kindle Ebook

Book Promotion Strategy: Give Away Copies of Your Kindle Ebook

Amazon has a feature called “Give as a Gift,” which you can use to send someone a Kindle book via email. For authors, this can be a handy way to promote your book. Though it initially may not sound like a good idea to give away the book you’re working so hard to sell, think […]

Promote Your Book: Host Your Own Ebook Giveaway (Without Amazon KDP)

Promote Your Book: Host Your Own Ebook Giveaway (Without Amazon KDP)

Marketing my books and my personal brand online has had a tremendous impact on my career as an author. Even if you’re not tech savvy, you can still learn how to promote your books and find opportunities online. It’s not as difficult as you might think! One successful method I’ve used for book promotion is […]