Tag: target audience

Author Websites: Search Engine Optimization (SEO) Basics Part 1

Author Websites: Search Engine Optimization (SEO) Basics Part 1

Search Engine Optimization (SEO) is what you do to improve your website’s organic ranking with the search engines (Google, Yahoo, etc.). Since around 70% of internet searches are conducted with Google, it’s a good idea to focus on how Google ranks your site. Google uses complex algorithms to determine a website’s relevance and its ranking […]

Social Media for Authors: What to Tweet on Twitter

Social Media for Authors: What to Tweet on Twitter

Twitter was designed as a tool to share what you are up to and while you can tweet about what you’re having for lunch, it’s really not relevant (or interesting!). The goal for authors should be to engage your target audience by being entertaining, sharing useful information, or serving as a resource. Here are some […]

Why You Should Treat Your Book Like a Business

Why You Should Treat Your Book Like a Business

Once the creative process of dreaming up and plotting out your book has been completed, the rest of the aspects of writing, publishing, and distributing your book functions quite similarly to selling a product or running a business. While it initially may be difficult to think of the written work you’ve taken so much time […]

How to Handle Marketing When Writing for Multiple Genres

How to Handle Marketing When Writing for Multiple Genres

I am fortunate to have the opportunity to speak with many writers, established and aspiring, on a daily basis, and one of the questions I often hear from up-and-coming writers is on how to build an audience when they write about diverse topics. When you write in different genres, the key is to take extra […]

Strategies for Online Content Marketing

Strategies for Online Content Marketing

I’m a firm believer that content marketing is one of the best ways to promote your book and business. As an alternative to exclusively pitching or mentioning your book, offering information that is useful to your target audience creates a win-win for both your customers and you. Here are some strategies for content marketing to […]

Expert Interview with Sandra Beckwith, author of Build Book Buzz

Expert Interview with Sandra Beckwith, author of Build Book Buzz

Name: Sandra Beckwith Business name: Build Book Buzz Book Title(s): Get Your Book in the News: How to Write a Press Release That Announces Your Book Build Book Buzz Publicity Forms & Templates Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions Streetwise Complete Publicity Plans: How to Create Publicity that […]

Successful Book Marketing 101: Know Your Target Audience

Successful Book Marketing 101: Know Your Target Audience

As you’re probably well aware, marketing your book begins long before it’s been published, and one of the first things you’ll need to establish once you’ve finished that manuscript is who your book’s target audience is. One of the easiest ways to approach this question is to think about your favorite bookstore. Imagine yourself walking […]

Promote Your Book and Business with Podcasts

Promote Your Book and Business with Podcasts

Apple offers an app specifically for podcasts, making it easier than ever for listeners to find podcast content on their iPhones and iPads. A podcast is a downloadable recording (MP3 format), and podcasts are typically delivered as a series. Listeners can download and listen on iPods, iPhones, and other mobile devices, or on a computer. […]

Book Marketing Strategy: Write for Websites

Book Marketing Strategy: Write for Websites

Promoting with articles has long been one of my favorite book marketing strategies. There are some great opportunities to write content for websites, and specifically for those that reach your target audience of readers. When you write for an industry site (an expert on vegan living could write for a health site) or a popular […]

Tips for Choosing a Book Title That Will Resonate With Your Ideal Readers

Tips for Choosing a Book Title That Will Resonate With Your Ideal Readers

Guest post by Roger C. Parker Many nonfiction authors write for “everybody,” even though the most successful authors carefully target their books to resonate with their ideal clients. The best possible titles “go deep” instead of “wide;” they create an urgency that can translate into years of opportunities and profits for you and your business. […]

By August 27, 2013 1 Comments Read More →