Tag: Traditional Publishing Myth #1: The Publisher Invests Big Bucks in Book Marketing

Traditional Publishing Myth #1: The Publisher Invests Big Bucks in Book Marketing

Traditional Publishing Myth #1: The Publisher Invests Big Bucks in Book Marketing

Whenever I speak to audiences about publishing, it still surprises me that so many new authors think that a traditional book deal is the ultimate solution to all-things-publishing. Most believe that with a big house deal they won’t have to worry about marketing. Unfortunately, that’s not the case at all. The hard truth is that […]