Tag: website

How to Handle Online Book Sales from Your Website

How to Handle Online Book Sales from Your Website

Selling your books from your own website can actually be easier than you might think. All you need to get started is a simple shopping cart button. If you’re new to ecommerce sales, a simple solution is to utilize Paypal to create your shopping cart button. The current steps are as follows: Login to Paypal […]

Author Websites: How to Make Yours Rock!

Author Websites: How to Make Yours Rock!

Every author needs a website, and ideally that should be launched before your book is even in print. Following are some basics that should be considered when planning and designing your website. Home Page – A brief overview about you and your book. Make it interesting, fun, engaging and different! About the Author – This […]

Content Marketing Strategies for Authors

Content Marketing Strategies for Authors

Make Your Website a Destination: Add video, provide a sample chapter from your book, offer an e-mail newsletter, and share plenty of interesting content. Not only will content entice readers, it can also improve site ranking with Google. Embrace Blogging: Commit to blogging two to three times per week (more is better) and over time […]

10 Ways to Build an Audience for Your Books Online

10 Ways to Build an Audience for Your Books Online

1. LAUNCH AND OPTIMIZE YOUR WEBSITE: No matter where you are in the process, a website essential to build an audience, share samples of your work, showcase your accomplishments, attract media and impress publishing professionals. 2. HOST A BLOG: A blog can be a creative outlet for a writer, not to mention a powerful promotion […]

How to Make a Compelling Web Sales Page for Your Book

How to Make a Compelling Web Sales Page for Your Book

A website is essential for authors to promote their books and their brand. From a sales standpoint, the most important page on your web site is the place where people can purchase your book—your sales page. Creating a website doesn’t have to be complicated or expensive, but along with the ease of creation, for the […]

What You Should Know About Federal Trade Commission (FTC) Guidelines

What You Should Know About Federal Trade Commission (FTC) Guidelines

If you’re promoting anything on your website, you should be aware of the guidelines that were set forth by the FTC in 2009. In a nutshell, the FTC has ordered individuals and businesses to disclose when being paid to promote anything online. In addition, testimonials have come under fire. If you use testimonials on your […]

Converting Site Visitors into Buyers

Converting Site Visitors into Buyers

It’s one thing to get visitors to your website. It’s quite another to get them to purchase goods or services from it! Once you have your website up and running and a shopping cart system in place, the next step is to make sure your website does its job. Here are some tips to get […]