Event Date: July 25, 2018 | Time: 10AM PT / 1PM ET
Join us as Henry DeVries shares information on How to Book Yourself for Speaking Gigs to Sell More Books.
About Henry DeVries
Henry DeVries is the CEO (chief encouragement officer) of Indie Books International, a company he cofounded in 2014. He works with independent consultants who want to attract more high-paying clients by marketing with a book and speech. He is an expert on how non-fiction authors can get bookings to speak to promote their books.
As a professional speaker, he trains business development teams and business leaders on how to sell more services by persuading with a story.
He is also the president of the New Client Marketing Institute, a training company he founded in 1999. He is the former president of an Ad Age 500 advertising and PR agency and has served as a marketing faculty member and assistant dean of continuing education at the University of California, San Diego.
In the last ten years, he has helped ghostwrite, edit, and coauthor more than 300 business books, including his McGraw-Hill bestseller, How to Close a Deal Like Warren Buffett—now in five languages, including Chinese. He has a weekly column with Forbes.com. He earned his bachelor’s degree from UC San Diego, his MBA from San Diego State University, and has completed certificate programs at the Harvard Business School.
As a result of his work, consultants and business owners get the four Bs: more bookings, more blogs, more buzz, and a path and plan to more business.
On a personal note, he is a baseball nut. A former Associated Press sportswriter, he has visited forty-two major league ball parks and has two to go before he “touches ‘em all.”
His hobby is writing comedy screenplays that he hopes will one day be made into films.
Henry DeVries can be reached at email@example.com, or call him at 619-540-3031.
Here are ways he teaches authors how to get booked as a speaker:
- Small-scale seminars and group consultations that you host with four to eight in attendance
- Private, invitation-only summits that you host with twelve to twenty-four in attendance
- Public seminars that you or others promote and charge admission to attend
- In-house paid workshops that pay you to present to one company only (an expert with a non-fiction book is typically paid $5,000 to $10,000)
- Local and national association meetings where you are a breakout session speaker, panelist or a roundtable moderator
- Radio and television shows that interview you for how-to advice
- CEO peer group meetings like Vistage (formerly TEC), Inner Circle and Renaissance (Vistage starts you off at $500 plus travel, but I use it to sponsor where I go for my small-scale seminars and summits)
- College courses and extended education programs, like the ones offered through university extension programs
- Public workshops such as The Learning Annex that pay you a percentage of the gate
- Chamber of commerce events, from monthly breakfasts to special seminars
- Teleseminars and Webinars that you put on or that others invite you to speak at
- Promoter 50/50 seminars and expos where you are invited to speak and sell an information product, then split the proceeds with the person staging the event
- Pre-recorded audio and video products that you sell on your website
- Service club speeches to groups like the Rotary Club and Lion’s Club (some are great, other’s not so much)
- Videos you make for YouTube
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