Event Date: November 16, 2016 | Time: 10AM PST / 1PM EST

Robbie Kellman Baxter

Robbie Kellman Baxter

Join us as Robbie Kellman Baxter discusses The Membership Economy: How to Build Your Own Membership Program.

About Robbie Kellman Baxter

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc Magazine.  She coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond. Her clients have included large organizations like Netflix, the National Restaurant Association and The Mail Newspapers in the UK, as well as dozens of smaller venture-backed companies.

Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Robbie has been quoted or interviewed by major media outlets, including CNN, Consumer Reports, and NPR.

How to Participate

Live access to our monthly teleseminars is free to all Nonfiction Authors Association members (Basic and Authority). Event recordings are available to Authority members only for 90 days. If you’re not yet a member of NFAA and you’d like to participate in an upcoming event, please Join Here to receive a complimentary member profile and dial-in instructions for the events (dial-in information can be found on the member home page). These events honor your time and last about 30 minutes.