Teleseminar: Shel Horowitz: Copywriting for Authors: How to Write an Author Bio, Book Jacket Copy, and Press Releases That Get Results

Event Date: March 7, 2018 | Time: 10AM PST / 1PM EST

Shel HorowitzJoin us as Shel Horowitz discusses Copywriting for Authors: How to Write an Author Bio, Book Jacket Copy, and Press Releases That Get Results.

About Shel Horowitz

Which would you rather read? “Electronic Privacy Expert Releases New Book” (snore!) or “It’s 10 O’Clock—Do You Know Where Your Credit History Is?” Publishing consultant and marketing copywriter Shel Horowitz unlocks the key to press releases, author bios, book covers, and other “story behind the story” marketing and that actually gets read. Shel turns unpublished writers into well-published, well-marketed authors. He helps writers figure out the right path to get published and manages the process from rough manuscript to finished book—including the marketing. He’s particularly happy to work with authors whose books help make a difference on issues like turning hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance—as his 10th book, Guerrilla Marketing to Heal the World, does. His 7th book, Grassroots Marketing for Authors and Publishers, was endorsed by self-publishing superstars Dan Poynter, Fern Reiss, and John Kremer, among others.

Shel’s books have won several awards and been republished in six other countries. He’s been covered repeatedly in the NY Times, Wall Street Journal, Entrepreneur, and elsewhere. He’s also helped his clients get this kind of coverage and win awards of their own. Shel has given a TEDx talk, spoken at numerous national and international conferences in publishing, green business, and social entrepreneurship, and written hundreds of press releases and book covers for authors and publishers. Contact: visit or email shel AT

How to Participate

Live access to our monthly teleseminars is free to all Nonfiction Authors Association members (Basic and Authority). Event recordings are available to Authority members only for 90 days. If you’re not yet a member of NFAA and you’d like to participate in an upcoming event, please Join Here to receive a complimentary member profile and dial-in instructions for the events (dial-in information can be found on the member home page). These events honor your time and last about 30 minutes.

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