Use social media to engage your audienceWe asked nonfiction authors, what is your favorite social media outlet and how do you use it to engage your audience? Here is what a couple of authors had to say:

Leticia Mooney
Twitter is still my favourite social media channel, despite how it has changed over the past 10 years. I use it to engage and inspire my Patreon patrons, to talk about my works-in-progress, to connect with other authors, to gain access to the ‘hive mind’ to answer questions and find resources. I also use it to find subjects to interview for new works and projects.

Leticia Mooney is an author and serial entrepreneur; she wrote the first book on the mechanics of rock journalism.

Jodie Guerrero

My favourite social media outlet is Facebook. The reason being, because I can have two pages, one for my personal connections and and one for my ‘Author and Advocate Page’. I can use my personal connections to invite to my Author/Advocate Page and I can also post small Facebook advertisements to attract more followers. These small ads really don’t cost a lot of money and I can post them, as regularly and as often as I wish. Facebook also allows me to chat with fans/followers and friends on a regular basis through the connected chat function of ‘messenger’. On many occasions, patients struggling with chronic illness and/or cancer have contacted me via messenger to ask for assistance and/or advice.

Jodie is a triple cancer and transplant survivor with a remarkable survival story, having dodged death six times. Her website:

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