This month we asked nonfiction authors to answer this question: What strategies have you used to generate book reviews?
I’ve used Instagram book lover influencers from all over the world, Goodreads and my extensive database to gather book reviews. I also gave away copies at events I spoke at on the proviso that they provide a review. Kirsty Anne Ferguson “The Albino Chameleon – The Things That Make You ‘You’ Can Become Your Super Power’. Interview coach to pilots for over 40 airlines globally, fire fighters, CEO’s and the odd-Ex Olympian… my business motto is to use business to do good in the world by helping anyone I can to pursue a purpose. Recent pivot from aviation niche to education to ensure our next generation has the real world skills to succeed. https://www.kirstyanneferguson.com/new-release
My first book was rejected by major publishing houses as I was the first finance & investment author to “name names” of specific companies, their products and brands. Publishers considered me “too risky”. Even though what I was doing was completely legal, nobody had ever done it. I ended up self-publishing and printed thousands of books which sat in my garage and would not be stocked in bookshops. Armed with a backpack which held half a dozen books, I visited every chain bookstore within a three-hour drive of my house. When the staff were not looking, I would add six copies of my book to their shelves and leave. I then did some PR interviews and advised that my book was stocked at “all bookstores”, and if people could not find it, I would send them a book for free, but they had to review it. many people called many bookstores. Soon enough, I had dozens of reviews and the bookstores were calling me to purchase more stock
Jeremy Britton, financial adviser since 1992, Money Magazine award-winning best-selling author, CFO of the world’s first crypto-ETF, BostonCoin.
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